Will your users engage with the site? A thoughtfully designed site encourages a user to spend more time to read the content, watch the videos and perhaps purchase products or services. A well-designed site with quality content and clear navigation will increase engagement and ultimately improve your site’s performance. A variety of content and types of interaction are important considerations for engaging your users.
You will also want your site to be sharable. It extends your audience, it improves engagement and it will also help your SEO ranking.